Section 1 of 4
Name: Prompt and Initial Brainstorming

Our client is Spin, a company that operates electric scooters on the UC San Diego campus. Historically, usage was strong, especially during peak hours when students needed quick rides in between classes. However, average monthly rides have declined steadily over the past few quarters, resulting in lower revenue and overall profitability. Spin has hired you at TCG to investigate this decline and explore potential solutions to reverse the trend. List any clarifying questions you would ask the client and brainstorm potential reasons for the revenue decline, including examples of how each might appear in Spin’s operations.